---
title: Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies
description: Google has announced that it will start testing a new feature called ‘Tracking Protection’ in Chrome, aimed at limiting cross-site tracking by restricting website access to third-party cookies. This move is part of Google’s efforts to deprecate third-party cookies in the web browser.
---

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Alerts

# Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies

![Nathan Zych](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Nathan Zych

December 29, 2023

Google has announced that it will start testing a new feature called ‘Tracking Protection’ in Chrome, aimed at limiting cross-site tracking by restricting website access to third-party cookies. This move is part of Google’s efforts to deprecate third-party cookies in the web browser. The feature will be available to 1% of Chrome users starting January 4, 2024.

Anthony Chavez, vice president of Privacy at Google, explained that this setting is designed to enhance user privacy and security online.

[Read more](https://thehackernews.com/2023/12/googles-new-tracking-protection-in.html)

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