Outsource IT Launches New Website: A Modern Platform for a Modern Vision

After a focused and deeply collaborative effort spanning over three months, Outsource IT (OIT) is proud to unveil its redesigned website and refreshed brand identity at www.oitc.ca. More than just a visual facelift, the new site marks a major milestone in the company’s journey. This digital transformation reflects the values, vision, and direction of OIT as a modern leader in managed IT services.

What makes this project particularly meaningful is the highly engaged creative process that brought it to life. The OIT leadership team was involved at every stage, working closely with the creative team at Loomo Marketing to shape not just the design of the site, but the story it tells.

“This wasn’t a typical brand refresh or website launch,” said Daniel Frome, COO at OIT. “We were deeply involved from the ground up - from early mood boards to final messaging, we collaborated as a unified team. Our goal was to ensure the site didn’t just look modern but authentically represented who we are and what we deliver every day to our clients. From content development to visual tone, our leadership had a hand in every creative decision, right down to the photography that puts our people front and center. We’re incredibly proud of the result and what it represents moving forward.”

A Website Born From Strategy, Storytelling, and Synergy

The redesign process began with a core idea: OIT needed a digital experience that didn’t just explain its services — it had to express its identity. Over the course of three months, this vision evolved through powerful collaboration between OIT’s leadership and the Loomo Marketing Agency.

Together, we worked closely to develop a site architecture, visual direction, and messaging framework that are both scalable and deeply personal to OIT. Whether it was selecting photos that highlight real team members, crafting headlines that speak in OIT’s voice, or refining calls to action based on actual client experiences, every aspect of the project was guided by OIT’s unique perspective and values.

“A project like this succeeds when a client brings more than just a brief—they bring their vision for a better overall experience. The Outsource IT leadership team's deep involvement allowed us to build more than a website; we co-created a platform that authentically reflects their market leadership and sets the stage for future growth. That level of synergy is what turns a good project into a transformative one.” — Jeremy Whittingstall, CEO, of Loomo Marketing.

Key Features of the New Website

The new www.oitc.ca features:

• A clean, responsive design optimized for mobile and desktop users
• Thoughtful service pages and storytelling elements that reflect how OIT creates value
• Simplified navigation and user flows for current and prospective clients
• Accessibility and performance upgrades aligned with modern standards
• A bold and modernized OIT logo and brand palette - sophisticated, yet approachable

Looking Ahead: What This Means for OIT’s Future

Internally, the launch has been energizing. It has provided clarity around OIT’s brand voice, improved alignment across departments, and laid a foundation for stronger digital marketing and communication efforts.

Visit the new website at www.oitc.ca. Follow OIT’s journey on LinkedIn and stay tuned for more updates as the company continues to grow and innovate.

About Outsource IT

Outsource IT (OIT) is a trusted provider of managed IT services, offering tailored solutions to Canadian businesses for two decades. With a deep commitment to responsiveness, strategic guidance, and long-term partnerships, OIT empowers clients to operate with confidence and agility in a tech-driven world.